What is a Blue Ocean strategy? The all-too-insular legal market can benefit from this business strategy, which has worked for enterprises such as Cirque du Soleil, Starbucks, and Southwest Airlines. It involves looking for openings in the market that competitors have not overrun and sailing toward them. Law firm consultant Aric Press explains how smart law firms can begin by delivering repackaged services on the periphery of these patches of ocean, and why the cost of short-term experiments in these spaces can be less than the long-term cost of not experimenting. Read more.