Alex Su

San Francisco

Alex serves as an Advisor to Latitude.

In this role, he helps Latitude with go-to-market strategy and how to best introduce innovation to law firms and corporate legal departments.

Alex has spent the past decade working at the intersection of law, technology, and new media. He’s currently the Head of Community Development at Ironclad, a legal AI company focused on contracts. Prior to Ironclad, Alex led sales teams at early-stage startups targeting the legal industry. During that time, he created new marketing programs from scratch, leveraging online channels to introduce technology to a historically conservative audience.

Today, Alex has over 250,000 followers on LinkedIn, Twitter, Instagram, and Tik Tok. He also publishes a newsletter called Off The Record that discusses unique career paths, technology, and the unspoken rules of the legal profession. Alex is part of the Fastcase 50, a group of visionaries and leaders who are “leading the charge on innovation in law.”

Alex graduated from the Northwestern Pritzker School of Law in 2010 where he served as an editor of the law review and was the student commencement speaker. Alex is a former associate at Sullivan & Cromwell and clerked for the Hon. Edmond E. Chang of the Northern District of Illinois.

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