Director of Marketing | Latitude Legal
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Director of Marketing

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Latitude, a high-end legal recruitment services company headquartered in Nashville, is expanding its marketing communications department with the addition of a Director of Marketing. We need an experienced leader with entrepreneurial drive who can define our marketing strategy, build awareness and be a part of the exponential growth Latitude has been experiencing the last several years.

This position is fully remote; however, occasional in-person meetings will be held in the Nashville area and candidates will be expected to be available during core business hours Central Time. Candidates local to the Greater Nashville area will be prioritized.

Responsibilities of the Director of Marketing

  • Collaborate with CEO and Market Leads (Partners) on strategies that build in-market awareness to access new clients and deliver high-quality candidates
  • Lead and grow marketing team to keep pace with Latitude’s growth and need to scale to meet market demands
  • Define a compelling brand positioning and roadmap that inspires and clarifies who we are to clients and candidates both nationally and at the market level
  • Develop and implement strategic marketing communications plan to target and engage key audiences
  • Onboard new markets with an evolving and innovative marketing playbook built to quickly grow client and candidate pipelines
  • Define marketing KPIs and develop consistent reporting structure that keeps the marketing team accountable and leadership engage
Qualifications of the Director of Marketing
  • Bachelor's degree in marketing, communications or business, and/or equivalent experience
  • Prior marketing experience in Big Law, Professional Services and / or B2B required
  • Strategic knowledge of full-stack marketing with emphasis on digital channels (Performance Marketing, Email, Content Marketing) and understanding of traditional (Events, Sponsorships, OOH, Direct Mail)
  • Leadership and people management experience, including the ability to build and grow a fully distributed team
  • Demonstrated and proven leadership in business acumen, critical thinking and ability to navigate, facilitate and influence stakeholders to establish buy-in and agreement on strategy
  • Outstanding communicator with strong writing and presentation ability that can deliver information in a clear and concise manner
  • Experience with LinkedIn and Indeed paid platforms is a plus

Other Position Details

  • Type of role: Permanent
  • Schedule: Full-time
  • Location: Work from home; Remote, but Nashville area preferred
  • Compensation & Benefits: Competitive and commensurate with experience, Full benefits

About Latitude
Latitude is a legal services company that specializes in providing former in-house counsel and Big Law attorneys, in addition to paralegals, legal operations professionals and compliance officers, to legal departments and leading law firms nationwide. Our clients range from Fortune 500 corporations to small companies and Global 50 law firms to boutiques. We directly employ legal professionals from coast to coast and have thousands of individuals in our talent pool.

Outstanding attorneys, paralegals, legal operations professionals and compliance officers are attracted to our company by the sophisticated work, great clients, competitive pay and benefits along with a refreshing combination of flexibility and boundaries. Our partners and recruiters are all former in-house counsel or Big Law attorneys who understand the demands faced by those we serve.

For more information about Latitude, please visit us at latitudelegal.com.

Confidentiality
Applications will be kept in confidence. Candidates selected for further consideration will be contacted.

Latitude is an Equal Opportunity Employer

LATTN

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